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Back when “gummi bear” was THE flavour for energy drinks, and energy drinks were primarily a beverage for robust men with a yearning for wings, people at 28 BLACK became convinced that there had to be another way.

Which is why 2008 saw the creation of the first energy drink that didn't taste like gummi bears, contain taurine or limit its appeal to tough guys: 28 BLACK, in other words, the energy drink that is different – for different lifestyles, different expectations and new challenges every day. For people living life to the full and leaving routine behind. For people who always have something going on tomorrow.

28 BLACK is sold worldwide and is available in food retailers, beverage shops and convenience stores, as well as clubs, bars and restaurants.

28Black_Lactosefrei.svglactose-free
28Black_Glutenfrei.svggluten-free
28Black_Vegan_en_alt.svgvegan*
28Black_Taurinfrei.svgtaurine-free
28Black_Halal.svghalal
*Not vegan in Australia, Canada and the US due to country specific recipe requirements
Açaí

28 Black Açaí

Energy Drink
250 ml
Aluminium Can
Non-alcoholic Beverages

28 Black Classic

Energy Drink
250 ml
Aluminium Can
Non-alcoholic Beverages

Classic